Good evening everybody! Or morning, or whatever time it happens to be when you check this out.
It is the week of Thanksgiving, and with that in mind, I wanted to make sure that I told you that I am thankful for you. No joke, no bs, I'm serious. I really appreciate you. Thank you for taking some of your precious time and taking a chance on this new idea. I hope that you found it as delicious and satisfying on that sweet tooth as I do, and I hope that your body enjoys that extra bit of that muscle building block called protein.
So, it has been a little while since the last post, so I thought I’d give you all a quick update of what’s been going on, and what we’ve got planned for the future.
For a quick recap of this past year, we have grown from seven locations that carry our delicious protein ice cream bars to forty amazing locations! We are super excited and proud, and this is all from your support. Thank you so much! We have gotten some awesome support and made some new friends from some boxes outside of the DFW metroplex, like Crossfit Citadel in Longview, Elevate Crew Crossfit in Abilene, and the Combine Strength and Conditioning in Austin. You can find all of our locations here: http://www.proteinpaletas.com/where-to-find-us.html
We’ve also changed some of our recipes over to a new protein powder, so that we can offer a better ice cream. We are phasing out the protein blend that we were using, and moving over to a whey protein isolate for better digestibility and nutrient absorption. In the process, we also came out with two new flavors: dark chocolate (amazing!) and orange (equally amazing!) This brings our total flavors to six (our staples strawberry, chocolate, cappuccino, and key lime pie).
We also finally developed and brought to market a dairy free, plant based Proleta. We had been toying with this idea for the past year, but couldn’t really get it where we wanted it. Apparently, vegan protein powder is an acquired taste, and we went through about twenty of them until we found the one that worked. But why, though? Why wouldn’t we just be happy serving up a delicious, high protein milk based ice cream?
Because we met Peyton. And she deserves ice cream. In case you don’t know her, Peyton’s is the nine year old daughter of our friends and coaches at Crossfit Terrell. You can find her story here ( www.peytonstrong.org ). To make a long story short, she has developed an auto immune disease that manifests its symptoms in her as severe juvenile arthritis. We personally take offense to that, and wanted to help. And we make ice cream that happens to be healthy, so we made an ice cream that she could eat, that wouldn’t raise her inflammation levels.
We are starting to roll this one out to our partners, so be on the look out. Or heck, email us and tell us where you'd like to try them out at, and we will make sure to get some out there. A portion of the proceeds from each sale of this one (the Peyton Berry, a mix of strawberry, blueberry, pea protein powder, almond milk, and agave) will go to help pay for her medical expenses. You can find the rest of the nutritional details about it here (http://www.proteinpaletas.com/flavors.html )
Thanks guys, and hope to hear from you soon,
So it looks like things just got real…….wait, I mean, who doesn’t have 200 lbs of protein powder just laying around their house?
We’ve partnered with another supplier, and based off of our initial R&D, you guys are going to love this stuff. This is a very pure, high quality whey isolate, that gives us a little bit more flexibility in our recipes. It made the key lime pie creamier. We made a dark chocolate that was decadent (and I don’t use that term lightly). I’m messing around with an orange flavor, and a mango flavor. Once we get those fine tuned (our kids have to like them, or they don’t go out the door), be looking for some of these small batch or seasonal flavors to make it out to your neck of the woods.
Also, we are looking outside of our immediate surrounding area and making some new friends just a few hours south! We spent all of Friday in Austin, TX, and we were able to visit a few pretty awesome Crossfit boxes; hopefully we will be able to help our friends in the Hill Country enjoy their afterworkout snacks in a cool and refreshing way!
In case you didn’t know, it got HOT here in Texas! Spring was short (I think it was a Tuesday, maybe a Wednesday) and now its routinely hitting the century mark. Stay cool, stay hydrated, and we hope to see you guys soon.
Hello, all! I hope that you all have been doing well. I think that we are almost over the winter hump here, which is fine by me, because I am a tropical people. Cold is not my favorite season.
I will say that things have been relatively busy over here, and as such, I'd like to welcome and introduce you to our newest partners!
In Longview, Texas, we have CrossFit Citadel! A full service CrossFit Gym, Tommy and his crew have a huge space, and a uncommon device among many boxes - heating and air conditioning! Seriously, they have a very nice setup, and the consistent, high level coaching and training that you expect from fitness professionals. Find them at CrossfitCitadel.com.
In Mansfield, Texas, we have CrossFit Mansfield! Jared has a deep seated passion for service to others, and that is apparent in the way that he runs his box. CrossFit Mansfield has a variety of classes and services, from standard general physical preparedness to boot camps to sport specific courses to nutritional counseling. They are at CrossfitMansfield.com.
In Abeline, Texas, Elevate Crew Crossfit is our partner! They just recently celebrated their four year anniversary, and we are super proud to be a part of that! Kristin and her crew offer CrossFit classes, Flex training, and CrossFit Kids courses! They are also constantly hosting seminars, ranging from self defense to nutrition. Check them out at www.TrainElevate.com.
In Rockwall, Texas, we have partnered up with TJ and his staff at Legends Gym. Legends is a traditional gym, with a focus on personal training. These guys are disciplined, and will sit down with you and map out a plan to get you to your goal. Whether its getting lean, getting big, or getting strong, Legends will find the way to get you there. Go to Legendsgymrockwall.com to find out what they are about.
In Flower Mound, Texas, we are welcoming Stephanie and co. from Burn Boot Camp - Flower Mound as our newest partner! Stephanie runs group classes with a focus on women's fitness; forty five minute classes that maximize each individual's effort through a variety of movements. She has built a welcoming and high energy atmosphere, so go see her at http://burnbootcamp.com/flower-mound-tx/
Again, thank you to all of our partners! We are excited to be able to serve our high protein ice cream to a larger audience of like minded fitness enthusiasts! Thank you for the opportunity!
So we made it into 2018! Yay! Since it is almost kind of the slow season around here, I'll give you a quick update of the things that we are looking forward to accomplishing this year.
To begin with, we've been working hard in the kitchen to come out with a couple of new flavors for the spring season! One of them, the Key Lime Pie protein paleta, is about ready to go out for a test run production. I've sent out some testers, and have gotten good reviews so far. I'm expecting that we will have it up and running by March.
The other flavor is a Mixed Berry protein paleta. I have to tell you, the color on this one is amazing - its a gorgeous purple, made from strawberries, blueberries, and raspberries. But in the interest of fairness, this one is tough. I'm doing this one dairy free, and making it a vegan friendly ice cream. I think I've gone through at least thirty five different recipes trying to get it where it needs to be. I've sent out some samplers, and we are getting closer, but still not there yet. But soon. Just a little bit more midnight oil....
This season, we are also planning on attending more events, and meeting more of you guys out there! If you know of an event or competition that would be a good fit, let us know!
And we are also looking for more boxs, dojos, gyms, and studios to partner up with, so that we can offer up a happy and healthy ice cream. If you happen to be one of those, please reach out to us; let's have a conversation about helping each other serve your clients.
Well, it happened. I bought a paleta cart. I hadn’t really planned on getting one, but seriously, how can you be a paletero without a paleta cart?
I found it, secondhand or more, off of the internet, out in East Texas. And like so many of the things that I come across, this one had a lot of character to it. It had seen some better days, and I already had my doubts about it.
While kicking the tires (literally), I asked the man selling it about it, and that’s when he got me, hook, line, and sinker. This gent had traded a lawnmower for it to the guy who had bought a house from him, and told him that this very paleta cart came from the streets of New York, where his father had pushed it, day in and day out, in order to provide a better life for his family.
In that moment, a common bond of love for, and dedication to, family was shared between a man I’d never met and me. My family is the driving force and reason for being in what I do, and the foundation on which and for which this tiny company is built.
And so, Senor Adiel, thank you for your cart. It will continue on its journey as now I will use it to provide for my family.
Update: Anybody know a good wrapper? Like the ones for cars, not like Snoop or Biggie.
Good evening, all! I know it has been a minute since I’ve done any work on the blog. It has been a busy year, and in a good way (much better than last year, that’s for sure!). This small business has grown a little bit, I’ve met a bunch of great people, and we took the family to Disneyworld (for the first time). Busy, but good. No complaints (okay, maybe a few, but it wouldn’t be life if everything was always perfect).
I wanted to bring you guys up to speed with some of the developments that we’ve got going on. Its getting into the fall season, and there is a rumour that it might actually cool down some. Then again, this is Texas, so I’m pretty sure that it will be warm enough to wear shorts up to the day before Christmas. I’m using this time to develop some new Protein Paletas, with the goal of having them ready for you guys by the spring.
The first one that we (Noah, my resident paleta chef and foodie, and also my oldest son) have been working on is a Key Lime Pie flavor Protein Paleta. We wanted to make another fruity flavor that would really be a hit after a workout, and thought that the twang of the lime pie would do wonders here. However, this guy has so far been a bit of a bear to work with (the paleta, not my son, although he can be cranky too. Like his father, I’m sure). Two batches in, and while the macros look great, the taste is a little…..off. We have been using some ingredients that we haven’t worked with before, and it seems that there is a bit more of a learning curve involved. No worries, we will just keep on keeping on.
The second one is the first in a series that I want to call the Hardcore Series Protein Paletas. I’ve had the honor of working at some pretty awesome events (such as The Dallas Five event at Crossfit Heat, The Festivus Games at Ambush Fitness, and soon too at Crossfit Lavon, the Camp Gladiator Games, and the Battle for the Brave at Crossfit Forney, to name a few. I’ve got to meet a lot of people, and one of the things that I heard a lot was a call for a healthy treat that was (pick one: dairy free, sugar free, paleo). I looked around, and I didn’t see much there that really fits with what I do here, so I decided to give it a go.
One of the young ladies that I met at the Camp Gladiator Games told me that while my ice cream looked delicious and sounded really good, she couldn’t have one because of a bad food allergy to dairy. She recounted the headaches, rashes, and malaise that she suffered through until she was able to narrow it down to dairy and red meat. She also told me that she is now able to control it through her diet, and hasn’t had any outbreaks. And she is just one of a many who have asked me for something that they could fit into their specific diet. That completely dovetails with what we do; happy and healthy, right?
So the first in the Hardcore Series of Protein Paletas will be the Power Berry. It has got a gorgeous purple hue to it, and is made with a vegan protein (a blend of pea, hemp, and rice proteins) with a complete amino acid profile, and mixed berries (raspberry, blueberry, strawberry, and there’s one more but I’m tired and cant remember right now. Update – its blackberry). The first round I made looked great! But the taste definitely needed some work to it. Maybe a little bit too hardcore. It was very healthy, no doubt, but lacking in the happy section. I just put the second draft in the freezer, and will have my friends from Ambush Fitness taste test them for me this weekend. With this round, I’m experimenting with different sweeteners (other than cane sugar) to see if I can offer up a happy and healthy treat for my friends that eat vegan.
Thanks for reading, and thank you for your support!
Hey guys! I realize that its been a minute since I've posted a blog entry, and I apologize. It has been a very busy month, and in a good way. I personally helped out a good friend of mine at his gym, prepping for the Dallas Five event, in honor of the Five police officers slain just over a year ago. It felt great; it was cathartic. It made me remember how good it feels to do for others, and I guess that I needed that, as a human. Sometimes, the defenses and psychological adaptations that we create to shield us from trauma and pain, end up keeping out some of the good feelings that we need, and unfortunately locks in some of the fear, pain, and sadness that we need to release. That's my feeling and theory anyway.
But on to more good news! Stay tuned, but in the upcoming months, we will be shooting some video with our partners. I'm working on the details (that's where the devil lies, ya know), but the basic premise is introducing each gym or dojo that works with us, and having them tell us what they are best at. And then proving it up, by coaching me (or one of my kids, but they don't know that yet) through the lift, or movement, or kick; whatever they do best. I believe that my family and I make the best Protein Paleta. We worked hard at it, made it taste right, and made it healthy. I don't mind putting it to the test. The people that we partner with are the same: they each do something better than everyone else, and we are going to try to capture that to share with the world.
Which begs the question: What do you do best?
I got a request from one of my friends the other day, who said that she'd like to wear a Protein Paletas shirt, but couldn't find a way to order one. Well, I hope that I got it fixed. Check out the Fan Club store.
Feel free to give me your feedback on what you think about it, or if there is something in particular that you are looking for.
Blog post: Where did you come from? Why are you here?
My box is gritty. Dust blows in off of the street, along with the scent of the big city. It is hot in the spring, summer, and fall, and cold in the winter. There is no air conditioning, there is no heating, there are only some fans that you can't hear anything over them and only help if you are directly in front of them. It's in downtown Dallas. It's in Texas, and the Texas heat and Texas humidity don't care who you are, they are going to be downright oppressive, like a hot and heavy blanket draped over you as you try to move.
I can't remember our WOD that day; perhaps it was Cindy, or DT*, or some grueling Five Rounds for Time of heavy farmer's carry and box jumps. I don't know what it was, but I know how I felt when it was over. I was wiped out. The air was stifling, my body was shocked from the effort, and I was left gasping for breath, trying to shed the heat and bring in new air to my lungs. I lied on the mat, seeking relief.
In that post-WOD delirium of "I'm so glad it's over" and "could I have gone any faster?" and "Okay, now go drink your nutrition," I wanted an ice cream. Random, right? But I did.
I was trying to shore up my diet at the time. I had been a pretty solid Zoner for a few years, but my definition of strict got stretched way out of shape. I was doing better, but I didn't want to wreck what gains I had earned. I had some definite goals: I was still chasing the body weight snatch, and my plan to get there was to work the technique, get stronger, AND lose some weight.
But that cold, creamy, refreshing ice cream beckoned me.....and I thought, why not have both? Eat the ice cream, and fuel the fire to build the temple. And so, the mission to have my paleta and eat it too was born.
Thanks for following along,
* For those of you who might now know who Cindy or DT are, they are some of the standard Crossfit workouts. Cindy is one of the Girl Workout Of the Day (WOD). Cindy is As Many Rounds As Possible in Twenty Minutes of 5 pull-ups, 10 push-ups, and 15 squats. And she is tough. She's the first girl that I ever attempted, and she kicked my ass. DT is a Hero WOD that seems to show up at my gym, Crossfit Heat, more often than not. DT is Five rounds for time, which means as fast as you can do it without hurting yourself, of 12 deadlifts, 9 hang power cleans, and 6 reps of a push jerk. With a 155 pound barbell. In layman's terms, pick it up and set it down 12 times, then hold it and bring it up from your waist to your shoulders 9 times, then push it over your head 6 times. Then repeat that series another four times. Sounds simple, right? Right. And both of them are simple. Simply devastating. ;-)
What makes your heart sing?
I want to help people; I believe that I always have. That desire shaped a lot of the choices that I've made, and what I chose to do to keep the lights on. Really, it wasn't even about keeping the lights on, it was just doing right, and that felt good.
I still want to help people, but in a different way. The old way has lost some of its luster and shine, and honestly, sometimes it just hurts too much. It has made my heart heavy, and my thoughts cold. Not all of the time, but enough for me to know that carrying all of this weight all of the time is not all together good for me, and not for the people that I care for and who care for me.
Ever since my children were born, who along with my wife, are by far God's greatest gift to me, we have a ritual in my little family. My wife started it, and it is a beautiful thing. After bedtime stories, we talk to each other about our favorite part of the day, and after that, we take turns saying our prayers.
My oldest son is fifteen, and for nearly a decade and a half, I have asked God to help keep us happy, healthy, safe, and secure. These four ideas are the things that I want for my family so much, and to Him, I say thank you for all that you have done.
This ice cream, our paletas, embodies those first two requests. The joy on the faces of my children is complimented with the knowledge that this nourishment is both real and full. My metric for taste was whether my children, oldest to youngest, would eat the paletas with the happiness and excitement that ice cream evokes. I worked hard, and enlisted the help of my oldest son (who is pretty amazing in the kitchen) to get the taste, texture, and the macronutrients right, so that I, both as a parent and athlete, would feel good about feeding this to my children. I wanted it to be happy, and healthy, and it is.
Thank you for your time, and I hope that you and your family finds itself happy, healthy, safe, and secure.
We are now at TOTAL NUTRITION - MOCKINGBIRD & GREENVILLE in Dallas, TX and these other fine establishments: www.proteinpaletas.com/where-to-find-us